SAP at a Glance:

SAP is the world leader in enterprise applications in terms of software and software-related service revenue. Based on market capitalization, they are the world’s third largest independent software manufacturer. Browse company facts and information below.

Helping the world run Better:

More than 300,000 customers in 190 countries

More than 77,000 employees – and locations in more than 130 countries

A 43-year history of innovation and growth as a true industry leader

Annual revenue (IFRS) of € 17.56 billion

Listed under the symbol "SAP" on stock exchanges, including the Frankfurt Exchange and NYSE

SAP is at the center of today’s technology revolution. The market leader in enterprise application software, SAP helps organizations fight the damaging effects of complexity, generate new opportunities for innovation and growth, and stay ahead of the competition.

Helping the world run Better:

As the market leader in enterprise application software, SAP help companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 253,500 customers to operate profitably, adapt continuously, and grow sustainably.

SAP: driven by Innovation:

Transforming the IT industry with constant innovation – and the pioneering spirit of SAP founders

At SAP, innovation is more than developing software – it's developing breakthrough technologies and best practices that shape IT trends.

Discover how SAP focuses on innovation internally and how it works with leading universities, partners, and customers worldwide to deliver innovation that can help companies of all sizes and industries run better.

Strategy and Business Model:

Vision, Mission and Strategy

SAP’s continued growth over four decades is attributable to our focus on innovation, a broad portfolio, and our ability to stay close to our customers and understand their ever-changing needs.

SAP Vision and Mission:

SAP’s vision is to help the world run better and improve people’s lives. Our mission is to help every customer become a best-run business. We do this by delivering technology innovations that address the challenges of today and tomorrow without disrupting our customers’ business operations. For example, enterprise mobility is transforming usage of IT; in-memory technology is simplifying the IT architecture in the enterprise and driving high-value applications; and cloud delivery of IT solutions is simplifying the consumption of technology. We offer solutions that drive business outcomes and enable our customers to run better. We help our customers derive value from their SAP solutions in a cost-effective and predictable way, with our professional services, support, and cloud delivery.

SAP goals for sustained business Success:

SAP has strong ambitions for sustainable business success, both for our company and for our customers. We believe the most important indicators to measure this success comprise both financial and non-financial indicators: revenue, margin, customer loyalty, and employee engagement.